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Miami, FL (September 11, 2008) -VeneMovies, the 24-hour Spanish-language movie channel for Pay-TV - launched in United States and Puerto Rico by Venevision International(an entertainment company part of the Cisneros Group), is celebrating its second year on the air, supported by the continual growth of their subscriber base. The company celebrates this anniversary by launching its signal in Houston, Texas, with a special offering of highly anticipated films in anticipation of the Hispanic Heritage Month.
With a modern, fresh and premium on-air presence in the basic tier of Pay-TV, VeneMovies hit the airwaves on September 5th, 2006, establishing itself as a channel that presents the best and most recent films in Spanish, featuring the hottest stars, modern storylines, and quality productions that have made this genre of movies an international phenomenon, competing with the best Hollywood has to offer. The channel is characterized by its attractive on-air packaging, its continual support of Spanish-language films, its coverage of industry events and festivals, and its fresh content. Initially launched through Comcast (the nation’s leading provider of entertainment, information and communications products and services), VeneMovies’ reach has continued to expand and to include other Pay-TV distributors. Having reached approximately one million subscribers in only two years time, the channel is close to achieving full distribution through cable companies, and is currently in negotiations with the market’s mayor satellite operators.
“We are very proud of the fact that we reached our second anniversary in midst of growth in terms of distribution, revenues, popularity among the television audience, and the consolidation of our presence in the Spanish-language film industry,” declared Luis Villanueva, President & CEO of the company. “It has been a time of many satisfactions. We have delivered a channel just as we promised: modern, up-to-date, with a look-and-feel comparable to those of the best channels in its genre,” added the top executive, “and we are determined to maintain this commitment.”
Considered one of the most attractive channels Hispanic television has to offer, VeneMovies has become an excellent added value channel among the programming packages offered by Pay-TV companies when it comes to attracting new subscribers. At the same time, VeneMovies provides the basis with which to create strong loyalty among subscribers and to avoid their migration to other carriers.
“Comcast is committed to bringing our customers the best television offerings, and VeneMovies complements that commitment by bringing the top-notch cinema in Spanish to our ‘On Demand en español’ VOD service,” said Mauro Panzera, Senior Director of Multicultural Marketing for Comcast. “We congratulate VeneMovies on their second anniversary.”
VeneMovies was created as the result of Venevision International’s dominion in the past decade over the distribution of films originally produced in Spanish and the foresight to fulfill the needs of the avid audience for this particular type of entertainment. Its vast library of Spanish-language films consists of movies carefully selected from Spain and Latin America, which has made it a favorite among cable subscribers.
“VeneMovies speaks directly to our Hispanic audience's preference for top quality film produced within the diversity of Spanish language cultures from Latin America and Spain, which has proven to be a key asset for our offering,” reiterated Renata Franco, Marketing Segmentation Manager for Cox Communications..
“Cablevision is proud to offer VeneMovies as part of its ‘iO en Español’ Spanish-language package,” said James Moore, Cablevision’s Director of International Business Strategy. “Diverse and high quality international programming is an important part of our award-winning digital cable service, ‘iO TV,’ and programming like VeneMovies adds significant value for our Spanish-speaking customers.”
Throughout these past two years, VeneMovies has become the meeting point where movie lovers can keep in touch with the pulse of their own language’s film industry by offering coverage of the most prestigious events and festivals; the broadcast of shorts from emerging filmmakers; insightful behind-the-scenes and exclusive interviews with the celebrities from the fascinating world of films. Other differentiating elements that set VeneMovies apart include an innovative website, which is being re-launched this month with a new design that’s more user-friendly, agile, informative and easy to navigate; and its VOD service, which continues to surpass the total number of movies viewed month-after-month.
“The excellence of our films and the digital quality of our signal has resulted in an overall acceptance by cable operators and subscribers throughout the United States,” explained Alejandro Parisca, General Manager of VeneMovies. “This, and the continuous progression of our marketing strategy designed for and targeting local communities, guarantees the quality of our service and the satisfaction of the Hispanic subscriber base across the country.”
For more information, visit www.venemovies.com
For more information, please contact Todd Michael Jamison
Public Relations Department, Venevision International
tjamison@cisneros.com / 305.507.6821
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